It is time for American financial institutions to finally start addressing transgender people by their chosen name.
In a survey, one third of individuals who presented bank cards or other ID with a name or gender that did not match their presentation reported harassment, denial of service or even physical attack.
There is a really simple solution to this. It provides dignity, recognition and respect to everyone: the right to choose your name on your banking card.
It harms nobody, and does not increase the risk of fraud. Banks who spend millions advertising to LGBT+ communities could redirect some of those funds to implementing this change.
And it needs to go beyond names on cards. Banks can improve support to transgender customers by ensuring that their chosen name is used at every touchpoint, whether that’s a customer service phone line, statements or the welcome screen on an app.
Daylight, the National Center for Transgender Equality and All Out have joined forces to call on all American Financial Institutions to develop an action plan to support trans and non-binary customers.
Add your voice to this open call by signing the petition.
This change is long overdue. It is simple. It is the decent thing to do.
Let’s stand in allyship with our trans siblings as they ask American banks to #CallMeByMyName.
This campaign is being run in conjunction with the National Center for Transgender Equality and Daylight.
Daylight is the first and only digital banking platform in the US designed by the LGBT+ community for the LGBT+ community. We were founded by queer Gen Z and Millennials to solve problems we’re experiencing every day – it's more than just rainbows on cards, we’re here to grow the queer economy and help you live a fulfilling future faster.
Daylight is a proud supporter of the Call Me By My Name campaign because we believe other banks can do better. At Daylight, trans and non-binary customers can order a card in their name irrespective of what their ID says - this is fast, seamless and free of charge. Find out more at www.joindaylight.com/referral and enter the code "AllOut" (US residents only). For every US resident that creates a Daylight account via the Call Me By My Name campaign, we’ll be making a donation directly to All Out.