Rubén Rojas, the mayor of Hernandarias, had recently declared the city as "pro-life and pro-family" and banned Pride as "a way to protect the rights of the majority."  

All Out's partners at Somosgay together with local group DIVERSXS – a team coordinated by Amnesty International Paraguay, It Gets Better Paraguay, and REPADIS – defied the ban and marched anyway.

But anti-LGBT+ hate groups were waiting for them with rocks, eggs, and even firecrackers. They tried to run activists over with their cars. They burned the marchers' rainbow flags. 

Police did nothing to protect the activists, and the mayor even tried to blame them for the violence.